AI Sales Chatbot for Your Website

What is an AI sales chatbot?

An AI sales chatbot answers buying questions and turns website conversations into product choices, sales inquiries, and bookings — 24/7.

• Guide the choice — Recommend products or services that fit the customer’s needs.
• Clear up doubts — Explain pricing, features, and purchase terms.
• Capture interest — Collect contact details for quotes and follow-ups.
• Move sales forward — Book consultations or direct customers to purchase.

Skills for your AI sales chatbot

Choose what your chatbot can do when a customer is ready to take the next step.

• Lead form — Collect names, emails, and phone numbers directly in chat. Show the form before the conversation, before an answer, or after a reply. Contact details stay linked to the conversation for follow-up.
• Booking — Let customers book demos or consultations through Calendly or Cal.com without leaving the chat. Offer booking when it matches their intent and confirm the scheduled appointment.
• Action buttons — Show relevant buttons to view a product, check pricing, or open a purchase page. Buttons can also start a call, email, or messenger conversation.
• Human handoff — Offer contact with your sales team when customers ask for a person or need additional help. Choose contact options such as email, phone, or WhatsApp and define when to show them.
• Follow-up message — Send a message after a pause in the chat. Set the delay and customize the text to offer product advice or suggest a consultation.

Set up your AI sales chatbot for your business

1. 1.

   Start with your website. Enter your website address so AI Chatbot can use your existing content to prepare your chatbot’s knowledge and profile. Review the result, adjust the settings, and test buying questions before adding it to your site.

2. 2.

   Add product and pricing information. Add website pages, files, and Q&A covering your products, services, prices, and purchase terms. Include the details customers need to decide: what each plan includes, how products differ, or how delivery works. Update these sources when your offer changes.

3. 3.

   Define how it sells. Set your chatbot’s role, tone, and instructions for sales conversations. For example, ask about team size before suggesting a plan, explain installation requirements, or offer a consultation for custom projects. Define boundaries for discounts, promises, and questions that need your team’s input.

4. 4.

   Match your website’s design. Customize the chatbot’s appearance, name, and avatar to fit your brand. Write a greeting that invites buying questions, such as “Need help choosing a plan?” Keep its identity and communication style consistent with the rest of your website.

5. 5.

   Review conversations and leads. Read customer conversations and view the contact details collected in chat. Give your team context for follow-ups: what the visitor asked, which options they considered, and where they needed help. Use recurring questions to identify information worth adding to the knowledge base.

6. 6.

   Notify your team in Slack. Connect Slack and choose a channel for new-chat notifications. Keep your sales team aware of incoming conversations in a tool they already use.