AI Feedback & Reviews Chatbot for Your Website

What is an AI feedback and reviews chatbot?

An AI feedback and reviews chatbot invites customers to share their experience in conversation and helps them leave a public review or contact your team.

• Collect feedback — Give customers a place to describe what worked and what could improve.
• Get useful details — Ask follow-up questions to understand the experience behind a comment.
• Make reviews easier — Share a direct link to your business’s review page.
• Enable follow-up — Capture contact details when a customer wants your team to respond.

Skills for your customer feedback AI chatbot

Let customers share more, leave a review, or ask for personal help.

• Action buttons — Show a button that opens your Google review link or another review destination you provide. Customers write and submit their review on the selected platform.
• Lead form — Collect a name, email, or phone number when someone wants a response to their feedback. Keep the details linked to the conversation so your team can understand what happened.
• Human handoff — Offer contact with your team when a customer asks to discuss an issue personally. Configure email, phone, or WhatsApp options and define when to show them.
• Follow-up message — Send a message after a pause in the chat, such as “Is there anything else you’d like us to know?” Choose the delay and wording to invite more detail without restarting the conversation.
• Booking — Let customers arrange a follow-up discussion through Calendly or Cal.com when your business offers scheduled calls. They can choose a time directly in chat.

Set up your chatbot to collect customer feedback

1. 1.

   Give it context about your business. Start with your website, then review the chatbot’s knowledge and profile. Add information about your products, services, and support process so it can understand what customers are referring to and explain the available next steps.

2. 2.

   Choose what you want to learn. Write instructions for the topics your chatbot should ask about, such as delivery, product use, or a recent service experience. Use focused questions like “What could we have made easier?” Ask it to clarify vague comments without turning the conversation into a long questionnaire.

3. 3.

   Define how it responds to feedback. Set a tone that acknowledges both praise and criticism. Instruct the chatbot to thank customers, ask for missing context when useful, and offer human contact for issues that need attention. Make clear which promises, refunds, or remedies require your team’s approval.

4. 4.

   Add your review destinations. Provide the exact links customers should use to leave public reviews and configure relevant action buttons. Use a neutral invitation, such as “Would you like to share your experience in a review?” Make the review option available regardless of whether the feedback is positive or negative.

5. 5.

   Make the invitation easy to understand. Customize the chatbot’s name, appearance, and greeting to fit your website. Try an opening such as “How was your experience? Share your feedback or ask for help.” Test a positive comment, a mixed experience, and a complaint to check the response and next step.

6. 6.

   Review comments with your team. Read saved conversations to identify recurring suggestions and issues worth investigating. Review contact details alongside the feedback before responding through your usual channels. Connect Slack for notifications about new chats if your team wants to stay aware of incoming conversations.