Website chat
Channel
The widget on your own site. This is where most conversations start, and every other channel reuses what you set up here.
Worth being precise about what this is, because it is the opposite of how most tools work.
A support platform gives you an inbox: every channel pours into one place and somebody works through the pile. That somebody is the product.
Here there is no pile. The same agent, with the same knowledge and the same rules, answers in each channel by itself. Adding a channel does not add anything to your day — it adds another place where you do not have to reply.
One knowledge base sits behind every channel.
Update a price on your website and the agent knows it everywhere. There is no second bot to maintain and no chance of the two contradicting each other.
Conversations and contacts from every channel land in the same chat history and the same leads table, each marked with where it came from.
So you can see whether the people writing on WhatsApp are asking different things from the people on your site.